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A major factor in the massive success of Amazon's Kindle reader has definitely been the huge number of Kindle titles available for customers to choose from. Currently, Kindle owners can take their pick from more than 725,000 paid titles. There are also 1.8 million out of copyright books which can be downloaded to the Kindle free of charge.

Apart from making so much reading material available for Kindle users, Amazon has also made every effort to allow readers to enjoy Kindle books even if they don't have a Kindle reader. This has been achieved by the release of a number of free Kindle apps which allow Kindle books to be read on a variety of different devices.

At the moment, free Kindle apps exist for the Windows PC, the Apple Mac, the iPhone, the iPad, the Blackberry smart phone and any device which runs Android. At first glance, it almost appears as if Amazon is setting up in competition to itself, but the truth of the matter is that each of these apps acts as a retail outlet for Kindle books.

The latest announcement from Amazon is that Kindle users will soon be able to “lend” each other Kindle books. Amazon has not confirmed the exact date - but it should start prior to the year end.

Users will have the possibility of lending Kindle books that they've enjoyed to their friends and family for a fortnight at a time. The "borrower" can read the book on their Kindle reader - just as if it was one of their own purchases. The original buyer won't be able to access the book for the duration of the loan. Just like a real book in fact.

Some books will be incapable of being lent out. Whether or not a particular Kindle book can be lent will be decided by the publisher. It will be interesting to see how different publishing houses react to this.

Amazon has also confirmed that it will its current free Kindle apps will be extended to include newspapers and magazines as well as Kindle books. The Apple devices will be activated first, followed by desktop applications and Android devices.

Over the last year or so, the ebook reader and ebook market has really taken off. Although the ebook market is still developing and is in an early stage, the public already seems to have grown accustomed to ebooks. This latest development by Amazon brings ebooks even closer to the functionality of conventional books. Apart from marking the pages with a dog-ear, you can now do just about anything with an ebook that you would do with a conventional book. It’s a big step forward for ebook readers and ebooks readers which will help them to become even more widely accepted by the public.

E-book sales during the first six months of 2010 were 183% higher than for the equivalent period in 2009, according to the Association of American Publishers. Forrester Research estimated that 11 million Americans would own a digital reading device by the end of September 2010.

It seems that e-book readers are actually encouraging people to read more. Owners of the Amazon Kindle reader are estimated to buy 3.3 times as many books following the purchase of their Kindle than they did before they had their reader.

There's no doubt that Amazon is the biggest e-book seller at the moment. They have in excess of 700,000 Kindle books to choose from on their website – and there are a further 1.8 million out of copyright books that can be downloaded for free. Amazon has, very cleverly, made a whole range of free apps available for a variety of different devices which lets users read Kindle books without a Kindle reader. This could conceivably impact upon Kindle reader hardware sales - but Amazon are clearly happy to accept this in order to secure sales of Kindle books.

The sales of e-book readers grew exponentially during 2009 - heavily influenced by the release of the Amazon Kindle 2.0 reader in February of that year. They are still a niche product and are just beginning to spread beyond early adopters. Recent price reductions, in response to the release of the Apple iPad which can, amongst numerous other things, be used as an e-book reader, have helped to make e-book readers more appealing to prospective customers.

The Kindle became Amazon’s most gifted item ever during the festive season of 2009. Currently, it's the top selling item on the Amazon site - and likely to remain so for the foreseeable future. The release of the third generation Kindle at the beginning of August has proved to be a good response to Apple's iPad – and the Kindle is now selling like hot cakes.

The public has clearly become accustomed to the idea of e-book readers and e-books by now. At the moment it looks like there is sufficient room in the market for both the specialist Kindle and the multi-functional iPad. Only time will tell if this situation will continue, or whether there will be a gradual shift to a more versatile type of e-book reader when Amazon eventually develop color e-ink technology displays,. However, e-books are here to stay, and will make up a larger and larger proportion of total book sales in future.

http://www.FreemasonsBooks.weebly.com/Masonic-e-Book-reader.html a Mason is expected not to do anything that brings shame on himself, or the fraternity Read the rest of this entry